Beauty of Joseon brightening serum

Illuminate your skin with Beauty of Joseon brightening serum, the glow-enhancing elixir that delivers radiant, even-toned perfection inspired by ancient Korean hanbang wisdom.

This powerhouse Beauty of Joseon brightening serum features 60% propolis extract for intense hydration and anti-inflammatory benefits, paired with 2% niacinamide to fade dark spots, minimize pores, and balance sebum without clogging. Enriched with soothing botanicals like centella asiatica, tea tree, and turmeric root extract—known for their antioxidant and calming properties—it gently exfoliates with betaine salicylate (a mild BHA) to smooth texture, reduce redness, and promote a luminous glass-skin finish. Ideal for acne-prone, oily, or sensitive skin, this serum absorbs swiftly, leaving no sticky residue while strengthening the barrier and combating dullness for a refreshed, dewy complexion.

What makes Beauty of Joseon brightening serum stand out is its clean, fragrance-free formula, free from parabens, sulfates, and artificial colors, ensuring it's gentle enough for daily use even on reactive skin. Apply 2–3 drops after toning, patting into the face and neck, and follow with your moisturizer for optimal absorption—morning or night. Users rave about visible brightening in as little as two weeks, with reduced breakouts and finer pores, making it a TikTok-favorite for achieving that coveted K-beauty glow. Dermatologist-tested, vegan, and cruelty-free, it blends traditional ingredients like holy basil and tamanu oil for multi-layered repair, hydration, and protection against environmental stressors.

Discover the transformative radiance of Beauty of Joseon brightening serum and embrace a skincare ritual that honors nature's finest. Whether tackling hyperpigmentation or simply seeking everyday luminosity, this serum is your shortcut to flawless, resilient skin—proving hanbang heritage meets modern efficacy in every golden drop.